Love Island
A sun-bleached spectacle of buff bods and romcom, Love Island is one of Britain’s best-loved reality shows.
Its premise was perfect for Emmi CAFFÈ LATTE, with clear cross-overs between the two brands’ audiences and myriad iced coffee moments.
Over 8 weeks, we embedded Emmi in Love Island chat with planned and reactive social content. Our 'Made with love' campaign delivered huge results, with over 3.5M active engagements, brand recall of 73%, and an uplift in sales for Emmi of +12%.
Highly Commended for Social Media – Consumer Products or Services at The Drum Awards.
We created ‘Your type in a cup’ to get to know our contestants and promoted ‘First Look’ with our bold campaign look and feel. We even devised a playful coffee-pong game that put Emmi cups centre-stage – while stirring up some banter between the boys and girls.
All paired with a cheeky tone and vibrant visuals that made our campaign feel like an irresistible extension of ITV’s Love Island portfolio.
